Cathy Ashenbremer

The updated Facebook developer dashboard looks much more sophisticated than the old dashboard overall, but what I'm most excited about are the roles and mobile functionality.

With the roles functionality you now have an admin to control everything, including deleting the app.  When working with developers or "sandboxing" Facebook application previously, you had to add every developer and test user, including clients as admins of the application.

With the developer classification I can have help with my applications, but not have to worry if someone "accidently" deletes my application or removes me as the admin. Reminds me of an ownership article released by NPR a few years ago at http://www.npr.org/templates/story/story.php?storyId=93841182

Additionally, there is a test and insights user role.  With the insights roll, the analytics team (if you are lucky to have one) can go in and crunch all the numbers without having access to the whole enchilada.  Most useful if you work with clients that have multiple agencies helping with different social media/digital responsibilities.  I hated the idea that my intellectual property could be "borrowed" even though all they needed where the metrics.

In final, what excites me is the updated information about mobile and making Facebook applications mobile compatible.  As always, there is the choice of integrating via a mobile web browser, but the enhanced integration with iOS and Android is interesting. I think it also signifies a shift in the mobile industry. In a silent way, Facebook has declared iOS and Android operating systems the winning teams by offering deeper integration.  Nokia, Windows, HP/Palm and Blackberry better step up its game and get Facebook to notice or they are going to be sitting on the bench for the next five years.