Cathy Ashenbremer

Bathe in the joy of Ashenbremer randomness. Peek into the visual, interactive and social world of Cathy Ashenbremer. 

Links in #FB Comments Now Include Preview

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Just noticed this enhancement this morning... highly useful. But unable to edit the preview copy or thumbnail within a comment.

Filed under  //   Social Media   Facebook  

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Digital Free Zone (Almost)

I recently moved into my own apartment in Pacific Heights and got an amazing deal.  Heat, electricity, water and garbage were included in the rent. Unfortunately, no laundry on the premises, but I can live with that.  But can I live without Internet and television or anything considered "digital?"

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In an effort to save money for my big birthday trip to Paris this year (two weeks in November to celebrate my 11/11/11 birthday, which also happens to be the big 30), I'm going without Internet and television in my apartment.  The only Internet access I have is my mobile phone serviced by AT&T, which also means that it's pretty spotty.  

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So far, I've actually been able to do even more of what I like, such as reading actual books. Yes, I still have a love for turning pages with my fingers. I actually get great sensory satisfaction from using my hands, one of the reason why I love eating carnival or ball park food.  You have to use your fingers. 

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(This week's bread is Challah with Orange Blossom Honey, plus meet my dog!)

Anyways, most people are actually finding it shocking that I've made this decision, considering my job is centered around digital technology and social media communications.  I'm sure there are a few bets out there on how long I can last without an Internet connection and television.

However, with a local coffee shop that offers wi-fi with a purchase, I'm think I'm going to be ok.  However, my $2 tea purchase only allows me 2 hours of wi-fi.  So I've got to be efficient and make my online time count.  On the other hand, will my tea consumption increase to the point that the monthly cost will outweigh buying an Internet connection for my apartment?  

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So here it is... my personal social experience of having a digital free zone at home, well almost.

Filed under  //   Birthday   Digital Life   Food   No Internet   Reading   Tea  

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Updated Facebook Developer Dashboard - More than Looks

The updated Facebook developer dashboard looks much more sophisticated than the old dashboard overall, but what I'm most excited about are the roles and mobile functionality.

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With the roles functionality you now have an admin to control everything, including deleting the app.  When working with developers or "sandboxing" Facebook application previously, you had to add every developer and test user, including clients as admins of the application.

With the developer classification I can have help with my applications, but not have to worry if someone "accidently" deletes my application or removes me as the admin. Reminds me of an ownership article released by NPR a few years ago at http://www.npr.org/templates/story/story.php?storyId=93841182

Additionally, there is a test and insights user role.  With the insights roll, the analytics team (if you are lucky to have one) can go in and crunch all the numbers without having access to the whole enchilada.  Most useful if you work with clients that have multiple agencies helping with different social media/digital responsibilities.  I hated the idea that my intellectual property could be "borrowed" even though all they needed where the metrics.

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In final, what excites me is the updated information about mobile and making Facebook applications mobile compatible.  As always, there is the choice of integrating via a mobile web browser, but the enhanced integration with iOS and Android is interesting. I think it also signifies a shift in the mobile industry. In a silent way, Facebook has declared iOS and Android operating systems the winning teams by offering deeper integration.  Nokia, Windows, HP/Palm and Blackberry better step up its game and get Facebook to notice or they are going to be sitting on the bench for the next five years.

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Filed under  //   Social Media   Developer   Facebook   Mobile  

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New Enhancements to YouTube

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Facebook Comments Plugin Allows Login via Yahoo, AOL and Hotmail

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While everyone else is trying to incorporate Facebook Connect, it looks like Facebook is returning the favor to Yahoo, AOL and Hotmail.

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The Influence Project by Fast Company

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According to Fast Company, in roughly 24 hours, nearly 6,000 people have registered to participate in an experiment they started called The Influence Project. They will be featuring the most influential person in their November issue. However, they plan to incorporate every participants photo into an "amazing" photo spread.

Influence will be measured by:

1. The number of people who directly click on your unique URL link. This is the primary measure of your influence, pure and simple.

2. You will receive partial "credit" for subsequent clicks generated by those who register as a result of your URL. In other words, anyone who comes to the site through your link and registers for their own account will be spreading your influence while they spread theirs. That way, you get some benefit from influencing people who are influential themselves. We will give a diminishing, fractional credit (1/2, ¼, 1/8 etc ) for clicks generated up to six degrees away from your original link.

A fun and interesting project, but also more serious implications when juding ROI and how important online influencer programs really are.

It actually reminds me of a recent study done by Yahoo! regarding Twitter influence.  What they found was that influence on Twitter happens in small and shallow cascades.  Where very few links were shared up to 8 steps away from the original source.  And that these only reach thousands of people. However, share links is a different measure from clicked links.  

So utlimately it should be interesting to learn of the final results from Fast Company, considering they are evaluation both on a clicked and shared link.

Want to participate? Help with my influence and start yours too! http://fcinf.com/v/ay5k

Filed under  //   Social Media   Influence  

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Jay Jays Dance-Off 3D

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Did you keep your 3-D glasses from the last movie? Visit Jay Jays Dance-Off 3D at http://jayjays.com.au/danceoff and hope you can connect to the site.

Dancers in Jay Jays gear move across the screen and you can edit them or just watch the default show.  Pretty fun to watch and play around with, but not as cute as the H&M kids flash mob ;-)

 

 

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Beyond the mobile device itself, will the consumer or the developer make it a success?

Appcelerator did a study among developers and found that they are very interested in developing applications for the iPhone and Android. 

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Perhaps this will ultimately decide which mobile devices will be successful in the long term. Or is the consumer driving sales, which in turn drives the developers' interest? It's the tale of the chicken and the egg.  Either way, it looks like the iPhone and Android are pretty safe for the next five years and Web based sites or platforms should be built to work on both.  So time to beef up on your HTML5 and move beyond Flash.

Filed under  //   Statistic   Mobile  

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 Social Media Boosts E-Mail Marketing via AdWeek and eMarketer

Read more http://www.adweek.com/aw/content_display/news/digital/e3i00b1beed6923d49ad309a69bfa55303a

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